Shatila, Khodor, Alba Yela Aránega, and José Andrés Gómez García. “Digitization Meets Sustainability: The Role of Marketing Analytics in Transforming E-Commerce”. JOINETECH 1, no. 01 (September 11, 2025): 28–40. Accessed March 2, 2026. https://revistas.utamed.es/index.php/joinetech/article/view/16.