SHATILA, Khodor; ARÁNEGA, Alba Yela; GÓMEZ GARCÍA, José Andrés. Digitization Meets Sustainability: The Role of Marketing Analytics in Transforming E-Commerce. JOINETECH, [S. l.], v. 1, n. 01, p. 28–40, 2025. DOI: 10.65479/joinetech.16. Disponível em: https://revistas.utamed.es/index.php/joinetech/article/view/16. Acesso em: 2 mar. 2026.